Overview

Snap Guru is a curated photography marketplace that helps users discover, evaluate, and book professional photographers across categories such as weddings, events, portraits, fashion, and product shoots. The platform features verified profiles, real portfolios, transparent pricing, and in-app communication to simplify the booking process and build trust between clients and photographers.

This case study highlights how I redesigned the mobile experience to reduce friction in discovery, improve pricing clarity, and streamline the booking flow—resulting in a faster, more intuitive, and more trustworthy experience.

My Role

Led the end-to-end product design for Snap Guru:

• Conducted user research with photographers and clients to understand booking challenges
• Defined information architecture for category browsing, portfolio viewing, and package comparison
• Designed user flows for discovery, booking, chat, and checkout experiences
• Created wireframes and high-fidelity mobile UI screens
• Developed interaction patterns for portfolio previews, package selections, and booking states
• Built a scalable visual design system for consistency across all modules
• Collaborated closely with founders, backend engineers, and front-end developers for implementation

Objectives

• Build trust through verified profiles, transparent pricing, and authentic portfolios
• Improve discovery through categorization and smart filtering
• Streamline the end-to-end booking flow for higher conversion
• Enhance communication between clients and photographers with in-app chat
• Design a mobile-first experience optimized for quick comparisons
• Create a scalable design system that supports future features like reviews and availability calendars

Target Users

• Individuals booking photography for weddings, events, portraits, and personal needs
• Businesses seeking product, branding, or corporate photography
• Professional photographers looking for more leads and transparent client communication
• Event organizers comparing packages for clients

UX Research Insights

Key findings from user interviews, competitor analysis, and heuristic evaluations:

• Users prefer seeing the photographer’s style within the first 2–3 seconds of opening a profile
• Transparent pricing reduces friction and increases booking confidence
• Most users compare 3–5 photographers before deciding
• Filters like budget, category, and location drastically improve search usability
• In-app chat eliminates confusion and helps finalize booking logistics quickly
• Photographers want a clean dashboard to manage inquiries and showcase their best work

Empathy Mapping

Competitor Analysis

Information Architecture

High-Fidelity Design